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Website Optimisation - Content

The content on your website is commonly one of the most overlooked areas. People tend to put in their websites exactly what is in a brochure or sales leaflet and think that that will suffice

NOT SO

When writing content for your website, bear in mind that a single sentence describing the features of a product is not likely to set you apart from any competition.
Adding web pages to your site is the most cost effective way of increasing how you advertise your product.
Ensure that you are expansive about your subject - if someone is looking for information on your products - give them what they are looking for - all this counts towards the content that a search engine can read, index and then offer as a result to searchers on their site.

Avoid jargon

Every industry has its own language, and you'd assume industry terms would be widely understood. Big words, technical terms and industry jargon - client copy is frequently full of these. Instead of positioning the client as superior and leading-edge, this kind of language turns readers off.

Use common words and translate industry jargon instead. When your copy is conversational, readers warm to you and will stick with your copy longer.

Talk about benefits

The biggest mistake made on many websites is to rattle on about the features of the product trying to be sold when what the visitor needs to see is the benefit to them.

It's all very well and good putting the features on another page which the visitor can get to if they're interested - but you've got to get them interested first!!

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