Web Design Matters to Search Engines
There is a common misconception that design and information architecture
do not play a part in search engine
"A link here, a keyword there and that's it" - A fully
optimised page that ranks a top 10 position in every search engine.
IT DOESN'T WORK LIKE THAT
Effective search engine optimization (SEO) campaigns require effective
site design. Keywords are useless if search engines and site visitors
don't have easy access to them.
What's an Effective Web Site?
An effective Web site is user friendly, search friendly, and persuasive
enough to make people buy your product. Search compatibility
is an essential component of site design.
Usability experts constantly stress the importance of
creating clear categories and navigation hierarchies.
If site visitors aren't able
to browse your site and easily find what they're searching for
then the web site isn't doing its job. Because people don't always
know exactly what they are hunting for, it is the ability of your
page to be able to clearly and concisely offer them the information
Search Engine Optimization isn't just a marketing process. It's
also a function of good design and usability process.
Keyword Rich Copy
It is the skill of the SEO that can determine where your pages place
in the search engines based on certain keywords. Writing / tweaking
your copy is a core skill that Get Online Design can implement in
the design stage of your site or as an after market add-on for an
already live site (click here to contact
us for more information)
Web Design and SEO
Building an effective website requires thought and effort. Your
copy can be persuasive and keyword-rich, however,
if search engines and site visitors don't have easy access to that
copy, the pages won't appear at the top of search results.
Some site designs can be simply fixed with navigation links and
a site map. Other design solutions aren't so simple - certain shopping
cart systems for example use too many parameters or strings in the
URL that prevent the search engine from following the link.
Copywriting and web design fall in nearly equal proportions as far
as importance to the search engines goes.
At the end of the day, written content must
be presented in a user-friendly, search-friendly, persuasive manner.
How's that accomplished? Good web design...
Talk to us on 01625 800 900 or click
here to contact us to get
your site designed or optimised.