Per per Click - or Pay coz you're thick?
Why do so many people spend VAST amounts on pay-per-click (PPC)
search ads without addressing the
Web sites that limits their ability to increase return on investment
The average retail website has a 2 percent
That means that 98 percent of Web site visitors fail to convert,
even though they performed a keyword query and selected your site
from the results.
Conversion rates under 5 percent are evidence
of a conversion rate problem for most websites.
If a website had a more persuasive architecture, if it spoke
to more people and led them through
the buying cycle, the site's overall conversion rate would increase.
More importantly, keywords that were bid on in Google AdWords for
example would increase conversions to
even higher levels
PPC search advertising can double or triple in effectiveness
without increasing total expenditure. In other words, a higher ROI.
A higher conversion rate means you could chase more keywords to higher
prices and grow your audience and customer base.
Many online marketers
are so busy messing with PPC search advertising campaigns, they've
sight of their bigger problem: Web sites with low conversion rates.
A well designed web site will convert sales far more efficiently
than one which is hard to navigate and hard to read.
Talk to us on 01625 800 900 or click
here to contact us to get your site designed or optimised.