Google and MSN to go head to head?
Microsoft, the software giant recently launched
a new search program called MSNBot, which scours the Web to
The service replaces that which was preciously syndicated out to
Inktomi and may pose a significant threat to Google if Microsoft
fulfills its promise
program a cornerstone of its overall PC and services strategies.
Microsoft could then connect the search engine
to new file technology planned for the next version of Windows, (code-named
Longhorn), which will make it easier to search e-mail, spreadsheets
and documents on PCs, corporate networks and the Web. The result
would be a powerful technology reaching from the desktop to the greater
Internet that could displace Google as the Web's leading search engine.
Microsoft may use familiar tactics in the search
market, most notably by integrating and distributing the technology
throughout its many products and services.
Stirring up search
Microsoft's target will likely be to create little perceived difference
between Web search and local search.
Google may have to make some serious decisions to
avoid a fate similar to that suffered by other Microsoft victims.
Pressure from Microsoft pushed browser maker
to the Web portal market, for instance.